Category Archives: Bootstrapping as Method

I recently entered the Indy gaming market, a crowded market if ever there was one. I liken being an Indy game designer / programmer to being a first cut author, except without an entire publishing industry looking for hot talent. Imagine being an author and getting your first book put on Amazon for download, or included in an online store along with millions of other titles, many of which have name brand recognition, thousands or millions of dollars in marketing spend backing them, or a lower price point (free). Your book is new, it touches universal themes, the writing is solid, and the characters alive. Still, it is useless unless people see it and buy it. How is such an author to make enough to feed the family?

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