Bootstrapping Independence

Your customers hang out online in forums, groups, and communities, but you aren’t sure how to reach them. Just telling people about your products makes you feel sleezy – you didn’t go into business to spam people, but to help them. Even thinking about searching out your customers creates anxiety in the pit of your stomach: you fear being banned or worse: alienating potential customers.

But what if online communities could be a fun way to get excited & happy customers instead?

Forums are a great channels to engage with potential customers and get the word out about your business

For a bootstrapper, it is a very attractive option because it is a very low cost way of attracting people. It can take significant time investment, but pays off very well in the long run.

Posting in places customers hang out tends to get a bad reputation because the most common thing I see are owners posting unhelpful information about their business – which is exactly what we want to avoid. Posting links and advertisey information will only hurt you.

But, doing it the right way is a powerful and useful thing. Combined with a strong product, a good content strategy, and website optimization, it can easily outperform many other strategies over the long run.

The right way to participate on online communities

The first rule of thumb is not to advertise directly – if the forums allow signatures, put your info there instead of just creating posts talking about your product – those are sure to be flagged as spam.

What I would recommend instead is getting involved in the forum as a helpful member, and directing them to your solutions when it makes sense – especially if you have other info on your site which can help them.

For example, say you sold products to help people save for retirement. Imagine someone posted to a forum something like “Hey, I want to invest in property X for retirement. Is this a good idea?” You might respond with something useful – a few common things to look out for, and then say “you know, I actually wrote an article about this – how to get started with real estate investing for retirement (with link).” This would get them to your site where hopefully you can convert them, or at least start a dialog.

The real secret here is that you won’t be able to link back to your site or product with every posting you make – and you shouldn’t. When you invest honestly in improving an online community where your customers hang out, they will want to be supporters and customers of yours. This is how you can build strong customer loyalty, trust, and a network of people helping your business succeed.

It takes work, but it will give you an edge over competitors who only use traditional marketing methods.

Let’s start your community sales funnel now

Let’s try it out – get started with talking to your customers directly right now. Don’t put this on a to-do list for later, or think to yourself how you really should try it out – take action.

As in all my articles, these actions steps will only take you a short 15-20 minutes and set you on the right path.

Complete the following steps – some you may have already done during customer development, research, or because you are interested in your market, but do them now anyway.

  1. Search out an online community where your customers hang out. For this exercise, don’t spend too long trying to find the “best” place, any one will do. Common places might be online forums, facebook, linkedin groups, or industry associations.
  2. Once you find one, join the community, and use your real name as your username. Browse the first page or two of discussion, and find one in which you have something useful to contribute.
  3. Since this is your first time here, read the entire thread carefully, and add your own advice. Don’t link back to your site at all at this point, just try to be helpful.
  4. Smile to yourself: you helped another human being!

That’s it for today! By intention, no sales will come to you from this interaction, but, you dipped your toes into the water. Come back to this place a few times a week and contribute honestly. If there is an opportunity to add your site and sales pitch to your profile or signature, do so.

The final tip is to be consistent. Over time, people in the community will come to trust you and recommend you to others, thus creating a network effect for you and your business. Once you feel comfortable helping in the first community you find, invest the time to find places where more customers hang out, and try to frequent one or two places a week to give helpful advice and spread the word about your good work.

Like this post? You might also be interested in my work in progress, Bootstrapping Growth, a guide to sustainable growth for solo entrepreneurs.

Sales aren’t moving the way you want them to. You have a decent and growing following on Facebook & Twitter, a few hundred visitors a day, and a well designed site.

What are you doing wrong?  Is your social proof right for your audience? Do you need better photos? Videos? Testimonials? Maybe, you think, there is a long slow ramp to sales volume. Or, maybe you just need to spend a lot of money on advertising, fancy branding, and promotions.

But what if none of those things is the answer?

Let me tell you the story of someone facing this problem

I recently saw a premium e-commerce site with exactly this problem, and the fix I recommended was something simple which could be accomplished with a few hours work without spending a penny: clear messaging which resonates with your customer.

The site is an online jewelry store, Lazooli, which updates prices hourly in response to the gold market spot price, resulting in huge discounts on their jewelry compared to the competition. When the gold price falls, so do their prices. They are completely transparent – showing exactly how much gold is in each piece. Their mission is to bring honesty & transparency to the industry.

When I read the founders description, I knew it was a site I would like to buy from, but  he wrote it while asking for advice from other entrepreneurs – this message was not coming across on their home page:

lazooli_homeIt looks great, but it’s very hard to tell what makes them different from any other jeweler. The interesting bits are hidden away and non-obvious.

This is a very common mistake with startups. For a great series of examples, take a gander at the Copy Hackers USP break down (definitely check it out, and subscribe to their newsletter if you don’t already)

How to create a message that resonates with your audience

First, you must know your audience – but that’s a topic for another day. Let’s assume you already have a great idea of who’s buying right now. Do this exercise to discover your message and evaluate how well you are communicating it.

Step One: Take out a piece of paper – right now! Don’t procrastinate. It should only take 15 minutes (ok, the advanced steps take a little longer).

Step Two: Do the following:

  1. Write down what  your customers absolutely love about you, your company, and your product. What makes you the best fit for your customers? Take as much time and space as you need – the goal here isn’t to write snappy copy (yet).
  2. From the paragraph (or pages!) you generated, pick the top few items, and put them into a bulleted list of one to two sentences each.
  3. Boil one bullet down into a strong statement you love – the one you feel is the message which most resonates with your audience.

Step Three: Evaluate your current site. Open it up. Stare at the page without doing anything else. Honestly ask yourself – do the things your customers love come through clearly on the home page? If so, great work! If not, perhaps it’s time to think about how to get this message across.

Step Four: Post your top three bullets in the comments along with your audience. I’ll help you tweak them.

Advanced Stuff: If you want to create a really great message, I recommend also taking the following steps:

  1. Take the list from {2} to your customers and ask them. Which one statement  resonates with them the most? Alternately, you can create a split test, though I prefer a targeted survey first for additional customer insight & faster turn time.
  2. Split test variants of the statement on your home page until you find one which resonates with your values, and your customers.

Revisit your mission statement once in a while to make sure you’re still on target and resonating with your customers. A good story goes a long way.

Like this post? You might also be interested in my work in progress, Bootstrapping Growth, a guide to sustainable growth for solo entrepreneurs.

In the past, this site has been far to focused on my entrepreneurial journey and the lessons I learned along the way. I had some great feedback doing so, but I want to give more to you, my reader – less focus on what I am/was doing, and more focus on the principles I use to make decisions and succeed in business.

Going forward, I am going to refactor the site into information for you: the solo bootstrapper. After much introspection, I realized what I really want to do in this world is help people like you succeed in business using my vast experience.

The future belongs to the solo entrepreneur – whether offering services via consulting and freelancing, or through building products for helping companies and people do their jobs better. The past few years have accelerated this trend, and signs of it are everywhere.

But enough about this site and other people, what am I gonna do for you, if you choose to stick around? Here are the things I am focusing on now:

  • Teaching you how to grow a business in a sustainable way (as a solo entrepreneur) – with the goal of staying solo.
  • Boiling down complex growth techniques into actionable pieces so you don’t have to.
  • Publishing the best free content about solo growth on the web.
  • Giving you in depth information, with in depth articles (if you are a tl;dr type looking for a 5 minute read, this site isn’t for you)

So then, let’s get started on this journey. I’ve redesigned the site with this in mind, and started a new project for those who are really serious about growing their business – Bootstrapping Growth. Check it out, and stay tuned.

Something really rubs me the wrong way about the business of software conference. I can’t quite put my finger on it – something about the whole thing just feels wrong to me, which is (only partly) why I don’t go. But, being hypocritical, I do check out some of the output and even find it quite useful. Today, I watched Jason from A Smart Bear talking about rules and when to break them, which reminded me of one of my core businesses tenants, being authentic, though he never stated it that way.

I have met several founders who, for one reason or another, decide they are going to follow the conventional wisdom against their own better judgment. Later they ask: Why did I hit this rough patch? Don’t follow the conventional wisdom! I mean, ok, do it if it makes sense to you, but don’t do it just because you don’t have a better idea.

I read a lot. Every day. Probably too much stuff which fills my brain with interesting facts and figures and ideas and strategies. Some of them I really want to apply to my business. I want to apply them tomorrow. Sometimes I have even done that, but it has never worked out well. What has worked out, is taking some of those inputs, stepping back and saying “How can I transform this into strategic advantage for my business?” and then applying my analytical skills to it, making sure not to compromise with my goals and values. This is authenticity.

Take one example. I don’t like adwords. It’s too expensive. The only time I click on ads is when I am checking out competitors. I tried it. I took a competitors ad, did some research on how to make great adwords (what do I know about making good adwords?) and tried multiple variations. I lost money. Plenty of clicks, not so many conversions. Organic search converts at a much higher rate for me. Maybe I could improve my adwords strategies, but why should I? I don’t really like the model in the first place, at least at this stage in my business.

You know how sometimes, you buy from a business but just don’t feel quite right about it? Chances are, those businesses are very large and hard to replace in your life. Don’t be like them! That’s your competitive advantage. Not being like the companies no one (well, almost no one) likes. As explained in The Russian Fox and the Evolution of Intelligence, humans are really good at detecting cheating, or uneven social contracts. I think it’s similar when it comes to doing business which is inauthentic or in it only for the money. If customers get even a whiff of it, they’ll be out the door. If you compromise in one area, say, marketing strategy, where else have you compromised your core?

Sometimes, this leads to missed opportunities, or lost customers. That’s ok. In the long run, it enables growth.  If you have a good product, or a great service, then the customers you want will be well aligned with your business and will appreciate the authenticity. Those that don’t appreciate it probably aren’t customers worth having, even if they have a fat wallet.

So, where are you compromising?

Like most people, questions about the existence of God and all things spiritual plague me frequently. I want to believe in such things, especially when it comes to continuity of my consciousness. I don’t like the idea of disappearing when I die. I suspect most other people don’t either, which is what makes belief in systems like Heaven, reincarnation, or even Hell an attractive prospect to our minds. Despite my desire to accept religious teachings, I am constantly prevented by a simple fact: no one has found any physical evidence of something like a soul, or any mechanism which might enable a persistent consciousness beyond our current brain. The lack of physical evidence coupled with the strong benefit of believing in life after death, leads to strong doubt in my mind.

My assumption has always been: If something like a soul exists, and it affects our consciousness in any manner, then it must be detectable by some scientific device. I find it difficult to imagine that something can interact with my physical body without leaving any physical trace. But though I find it hard to imagine, is it possible for something like a soul to interact with me without leaving any physical trace?

I chose to test this hypothesis using a thought experiment, and ended up formulating a computer model to simulate our souls, the afterlife, and a spiritual model which requires no visible physical component.

Can Souls Exist Without a Physical Component?

I normally hate it when people use Physics principles or Mathematical theorems to justify something unrelated and not intended. That said, my thought process started with the wonders of Gödel’s incompleteness theorem. It says, in a nutshell:

Any sufficiently complex mathematical system will contain truths which cannot be proved using that same system.

It is much more complex than that of course, but it basically means that, at least in Math, some truths will always be out of grasp in the current system. What if the system we live in – Earth – has similar properties? Of course, moving from a Math system to life is a bit of a stretch. Instead, I thought, could I build a real life computer system which has these properties??

Building a Computer Model – Background

I want to give some background for those unfamiliar with systems design and computer science, and to make the concepts accessible to everyone without requiring much technical expertise. Please forgive me for glossing over some of the more technical aspects of these systems, and if you are sufficiently versed in virtualization, it is safe to skip ahead to the next section.

Starting with a basic computer, we have a few key components – Physical hardware, Operating system, and programs running on the operating system. It is possible to abstract out the physical hardware from the operating system by using something called virtualization – essentially you can have one computer which thinks it is a whole computer, but is really just a wholly contained slice of a larger computer, also known as a virtual machine.

It is possible to build a virtual machine which has no way of knowing whether it is, in fact, a virtual machine or not. A user or program running on this virtual machine can run as many tests as they please, but will never find any evidence of whether it is virtual or physical. It may even share the same physical hardware with multiple other virtual machines, but will not be able to find any evidence of those virtual machines existing on the same physical hardware. Granted, in reality most virtual machines do not work this way, but they could.evolution of virtualization

So far, I have described two distinct systems – The physical hardware and the virtual machine. There must also be a third layer – the Operating system which runs on the physical hardware and controls the virtual machines. This operating system, known as a Hypervisor, has incredible power. Today, we use these systems in IT departments to dynamically allocate system hardware resources to virtual machines. This is the conceptual framework around which we can build our model of God.

Programming Life on Earth

I want to create some computer code in this system which represents life on earth. Forget actual intelligence for a moment – the programs only need to act in some way similar to a life form. For this, I recognize a few properties that represent our existence in this life: we use up resources to survive, and when we die our resources return to the earth for consumption by other natural systems and processes. So far as we know, nothing happens outside of this natural process. Said another way, we allocate resources to live from our environment, and return 100% of them when we die. We have observed nothing that leaves us to live on after death.

So, in the model system described above, where earth is represented by a virtual operating system with no knowledge of any other possible systems, I represent life with a simple process which runs in a loop for some specified time, after which it ceases to function. The programs are allocated a certain set of memory when they are initialized, which will never increase until they stop running. This represents the space we take up physically in the world. The program has internal states, which are never saved to disk, but are stored only in memory, and represent our changing mental states. When a process is killed or dies of its own accord, its memory is returned to the virtual environment for use by other programs, and nothing is ever saved about it’s existence. This process represents death in the real world.

As a result, we now have a simple, layered model of life (processes), the universe (virtual machine), all sitting atop an unknowable God (Hypervisor).

Approximating Life after Death

The Hypervisor I created controls and monitors virtual machines on a server without any knowledge, but I want it to do more than simply allocate resources to the model universe – I want it to manage virtual souls and influence the virtual world without leaving any physical trace as well.

To achieve this, I introduce a new function to the Hypervisor. This new function allows the system to look at any process running in a virtual machine by accessing (reading) a given memory location. In this way, the Hypervisor can view any processes state that it wishes. It may also store a copy of that state to disk without notifying or having the virtual machine environment have any evidence that it is happening. When a process dies, the Hypervisor can save the state of the process to disk, and still 100% of virtual machine resources are given back to the system. No evidence of this saving is left behind for the virtual machine to notice, since all of it happened outside the virtual machines scope and view.

It is now a simple matter for the Hypervisor to do some interesting things with the saved process states. It could, for instance, reincarnate the saved process into a new process in the same virtual machine by copying the saved contents into a new process, or perhaps only certain segments of the saved process state. It could also take the saved process state and insert it into a new process in other virtual machines, which could be completely different operating environments than the one the process originated in. In this way, the Hypervisor could approximate a process flowing through states of reincarnation or travel from Earth to Heaven or Hell, all without leaving a trace in the original environment.

Mutliple universes represented by virtualization

Conclusions

As you can see, this model is flexible enough to account for all major religious beliefs on earth today, and creates a cohesive thought model by which souls could interact with the human world without leaving a trace. Furthermore, it can actually be implemented on earth with some approximation, allowing a program to exist as if it had a permanent soul, even if the environment it was created in was completely destroyed (say, by shutting down a virtual machine). It does not say if any major religion is right or wrong, it simply shows it is possible that observation may miss certain things which are unobservable from where we sit, but does not completely exclude them from the realm of possibility.

I would apply a caution to those who want to use this to explain other religious phenomena, or even when talking of the afterlife. Simply because no physical observation or cause and effect chain have been established for certain phenomena, does not mean that no observable events exist. It would be preferable to search for physical evidence rather than take something on faith alone, keeping in mind that absence of physical evidence may not mean absence of phenomena.

Entangled

A poor seal who has been entangled by human wasteAs humans, we have two kinds of currency to spend at our leisure. The first is given to us at birth, a sum stored in a bank vault with a number on it, but we are never told what the total is. This is called Time. The second we start at zero, but can measure very precisely, and we call Money.

As we grow, we are at first able to spend time on whatever we choose, until slowly the freedom leaches away in society, school, and social obligation. At some point we realize that we have a lot of time, but aren’t very satisfied with the state of having lots of time and nothing to spend it on (or maybe we are, but authority figures tell us we shouldn’t be, and we listen), so we trade away time for money. This is the beginning of the end.

The interesting thing about money is: once you have some, you forget how to live with less. Somehow, over time, additional income begins to feel a lot like the lower income, and nothing has changed. This is why people making $20,000/year struggling to make ends meet can be in the same situation as people making $250,000/year struggling to make ends meet.

How could they possibly end up in the same place?

The answer is not hard for us to comprehend, but it is a simple truth many people don’t ever realize – that the entire modern system is setup such that you will be entangled to the proper degree. Every dollar you earn is another way to become entangled. It doesn’t have to be that way, but that is how most people end up.

Entanglement starts with a need, or a desire. Often, these are valid things that every human desires: love, freedom, security. Fundamental human desires are simple traps to entanglement. If we follow one of the most basic human needs, the need for water, it is easy to see how society has manufactured various levels of entanglement.

I need to drink about 8 glasses of water per day. My only real requirement is that it is fresh and disease free – that meets my needs as a human, so I drink from the tap. My wife’s friend read a book about how tap water contains cancer causing things like fluoride and copper, so she bought a filter for $20 and replaces it every month. Now, when she comes to our house, if I offer her tap water she asks for filtered water, so of course I also need to have a filter for her, of equal quality (or else I’d be cheap?). Thus I, also, pay my dues to the water filter companies. I drink tap water, but I am entangled to filtered water because of social graces, though the entanglement is weak since I have no problem stopping (it is stronger for my wife’s friend, who believes tap water causes cancer. I guess it might, I honestly don’t know).

Another friend of ours decided that filtered water was not quite good enough, so looked around for the proper water to drink and found Evian. He decided that this would be the only water he would drink, and began holding days worth of drinking water at his house, in the form of Evian bottles which he brings everywhere. He probably consumes $20 per day of water now.

To feed habits like this, we must pay one of our two currencies, Time or Money. We could spend time if we wanted to – collecting rain, digging a well – but almost no one does that anymore (why not?) Or we could spend money in various amounts (“market segmentation”) through tap water or bottled or whatever. How has a simple and easily satisfied need, which could be satisfied for free (and was for thousands of years) turned into a $20 a day habit?

Societal Entanglement has brought us to the point where every minute must either be increasing entanglement through desire fulfillment, paid entertainment, or working to pay off our manufactured addiction to it. In the end, eventually, it leaves us only with The Mundane Existence.

Gulliver from Gullivers Travels

Gulliver from Gullivers Travels

I often feel like a slave in the modern world. A machine repeatedly doing slightly different tasks. When visualizing how life makes me feel, I often visualize a large number of soft velvet ties pulling me down with increasing pressure. Each thread is so soft it can barely be discerned, and alone could be removed with little effort. But over many years the number of small threads has built up to be an almost unbreakable series of tangled rope holding me firmly down.

I am, thankfully, not the only one who feels this way, and some people have been able to articulate it better than I. See on elevating humanity and are most americans debt slaves. The term slavery appears repeatedly, and it approximates how I feel, but isn’t quite the right word for it. To find a better way to describe myself, I tested the idea of modern slavery by contrasting traditional slavery and modern ideas of corporate slavery:

Historical Modern
Could buy right to be paid to work Automatically paid to work
Entered into by force or birth Heavily incentivized to participate
Desire to change owner out of slaves control Can change owner any time, or opt to have no owner
Owner cared for well being only individual cares for well being
Government / law supported Government / law incentivized

I also considered the idea of debt-slavery, which I also think falls a bit short. Although a person can rent themselves for a number of hours (at a given rate of dollars per hour) to make up for a debt, I don’t see it as the default paradigm in the modern world. Instead, I see the rise of salaried company-persons and independent contractors. Both are expected to complete a body of work by a given deadline rather than a rate of work at $x/hour independent of work produced.

With that in mind, I considered how the current system differs from economies of work in the past, such as slavery economies or serfdom economies, with the more modern industrial and information economies.

Some traits of modern work-life:

  • Work is governed by government laws, social norms, and company policy
  • Work performed is determined externally by the organization (rather than internally by the worker)
  • Time is generally used as the primary measurement of value. Payment is given in return for hours or weeks of labor performed.
  • As a general rule, finding a method of completing work in half the time results in double work being assigned, not in half as much work for the same reward.
  • Time for non-work is strictly allocated (To weekends and holidays). Variances to the schedule must be justified within company policy.
  • Appearance and other non-work related factors are dictated by the organization. This includes time spent within the organization working, and outside the organization, though to a lesser extent.

Altogether, this is still not a very satisfying state of affairs, but definitely better than previous economic systems such as slavery or serfdom. Instead of trying to figure out how my life relates to an antiquated system, I decided to take a look at the current system instead and see what a more apt description might be. I started with what we currently call ourselves in the everyday: employees and employers. Employees are everyone who works for an organization, which is the employer.

One key thing I want to point out – generally an employer is not a human. It is almost always an organization – common examples include corporations, government, and non-profits. Every employee, including CEO’s and presidents, can be ejected by the organization and replaced, generally without material harm. The topic of organizations is too large to cover right now, so for today, I want to focus on the humans and the proper way to think of them – the Employees.

Employee, a word which derives from Employ, came about for the first time in the 1850’s, coinciding with the industrial revolution. Employ has been around since the 1500’s and consists of the following definitions: “make use of, apply; increase; entangle; devote”. It also derives from the word imply – indeed employ and imply started as the same word – which has remained largely unchanged as “to involve something unstated as a logical consequence”.

I would take this one step further with the observation that the word employee also has a common synonym  – resource. The company I currently work for often refers to employees as “Resources”. Though not often mentioned consciously, this term is codified in all companies due to organizational departments known as “Human Resources” which manage aspects of adding and reducing human resources (employees).

From these background definitions, a better understanding of our current situation and why we call ourselves, universally, employees, emerges. The synonyms making up the word are good descriptors of the modern workplace and the humans participating in it. One stood out to me however as a superior word to use to describe ourselves, with a larger meaning embedded within it: Entangled.

Entanglement

As our productivity grows, we must increase our work output to compete. As our debt load or lifestyle spending increase, we become further entangled in the industrial complex and less able to extricate ourselves from the system: we must work more to buy more, and work harder to compete. The more we buy into consumerism as a lifestyle, the less we are able to see clearly and become independent, as our social stature begins to depend on our consumerist successes. We are not bound by chains as in slavery, or by law as in serfdom, to a particular master or landowner. Rather, we are bound by the system in an ever increasing complex web of entanglement, from which the further we delve the less likely we are to escape. This explains why even CEO’s and entrepreneurs find themselves devoid of balance in their lives, unable to find satisfaction without the office, striving for ever increasing monetary value and property. They are as deeply entangled as the lower classes, albeit with more ability to escape if they so choose.

Consumer products at all levels are designed to reflect this phenomenon, striving to bring new consumers under their grip in a self sustaining spiral, simultaneously increasing entanglement of workers.

Consider products such as iPhones, which come out with a new model every year, encouraging pricey upgrades. The social pressure to have the latest one, coupled with the high cost of the device, ensures that a person must sustain income levels to match this pattern of behavior, or be threatened with social ostracism. The same product practice can be seen across the spectrum, from car re-models every three years, to fashion seasons or home decoration fads.

The traits I mentioned describing modern work fit nicely into this definition as well. They are either a direct result of entanglement, such as being able to choose a master but not go masterless, or a direct consequence, such as any behavior which benefits an organization and thus reduces the chances for someone to become dis-entangled.

The Rise of Entangled Persons

As laws supporting slavery in all its forms were being abolished worldwide, the industrial revolution was in full swing. The loss of traditional slave labor, coupled with a new way to mass produce consumer items, led to a system of entanglement emerging naturally. Organizations fight for their own survival, and because they are larger than a single person, they generate rules and systems to maximize survivability. By design, those who run the organizations are brought to believe that they are the organization, since the most powerful members have the greatest ability to harm an organization. In reality, they are not anymore able to escape entanglement than the common employee, and perhaps even less so since they must generally be highly entangled to reach such a position of power in the first place. Consider the kinds of perks CEO’s get, in general. Why are these needed in place of increased pay? Simply put: they greatly increase entanglement of someone into a certain lifestyle when increased monetary compensation is no longer enough to fuel increased entanglement at the same rate as other benefits.

Thus we have entered a system where even the perceived most powerful members of society are as deeply entangled as the average worker is, albeit using different mechanisms. Entrepreneurs, CEO’s, politicians. Each are entangled using intricate webs to decrease their likelihood of escape. Law, debt, equity, contracts, and property are the tools which can be used to tie someone to an organization and thus into the system. Only a few people have found ways to check out of the system and dis-entangle themselves.

Which brings us to possibilities of living which decrease entanglement instead of increasing it. I have recently begun to strive to dis-entangle myself as much as possible, and I have seen a number of people who have found ways for themselves to escape the system. The myriad ways to accomplish this, and how they work for individuals, are a post for another day.

The Mundane Existence

Celebrate the MundaneWhen I was a child, I used to wonder why adults seemed so foolish. I would look around and wonder why adults did things that were so incomprehensible. Why did they do the same things every day, even though it didn’t make them happy, repeating the same routines day after day. They spent all their time frowning, creating wrinkles, and worrying about this or that, always serious and sad.

Over time, I have become one of those adults. I hardly ever play. I walk around all day with a frown on my face, worrying about one thing or another for no good reason. I do things that don’t make me happy and ensure I won’t get there anytime soon. But even though I am one of those adults, I am still not a whole lot closer to figuring out the why of it, or a different way of living. Although I like to imagine otherwise, my life is not all that different from anyone else’s. I started creating detailed logs of my days, in the hopes it would give me some insight about how to shift my thinking or activities. Each day doesn’t differ substantially from any other. A generalized version of my day:

5:30 AM: Alarm goes off. Hit snooze repeatedly. I had hoped to stretch and meditate for 30 minutes, but I fail to get out of bed.
6:00 AM:
Force myself out of bed. I get up only when I know I will need to rush to make it, and have a good shot at being late to work. Even so, I don’t really start moving until 6:15.
6:45 AM:
Done with shower, and various things surrounding it. Dress for work. Prepare to take out the dogs.
7:00 AM:
Dogs have been out and fed . Make breakfast. Pack lunch. Brew coffee.
7:10 AM:
Eat breakfast. Read a book, the paper, or blogs.
7:30 AM:
Get in the car. Drive to work. Spend ~30 minutes in traffic.
8:00 AM
: Arrive in the office. I might be late, sometimes up to 20 minutes late, sometimes up to 10 minutes early. Walk to my desk, settle in. I usually have 30 minutes to respond to emails and finish work before my first meeting. Plan for meetings at least 3 out of the next 4 hours.
11:45 AM:
Meetings coming to a close. Feeling de-motivated. To-do list has doubled. Projects are behind schedule. The list of things to complete is too much to handle. If I can leave for an early lunch, I will. If I can’t, I piss away my time by reading blogs/news/technology articles for 15-30 minutes.
12:00 PM:
Go to car. Drive to coffee shop, usually caribou or starbucks depending. Buy a coffee even though it won’t make me feel any better. Sit in the parking lot and eat the lunch I packed. Listen to the radio. Try to relax. The hour goes quickly.
1:00 PM:
Back in office just in time for next meeting. Stay on the phone 3-4 of the next 4 hours. When not listening to the meeting, work on to do list. Respond to the 100+ emails that come in during the day. Try to be pro-active instead of reactive. If I can find 20 minutes free on my calendar, sometimes I go for a walk.
5:00 PM:
Meetings are done, so I can get real work done. Start running down the to-do list in terms of priority. Sometimes, I can’t motivate myself to work. My job is just not that interesting most of the time, but I can’t imagine a better one without working for myself.
6:30 PM:
The cleaning people have arrived at the office. I pack up. Go home. Either I pissed away my time reading interesting articles or accomplished something depending on my mood. I feel burnt out.
7:00 PM:
Arrive home assuming no after work errands. Say hello to those living with me. Change out of work clothes.
7:15 PM:
I would like to spend some time unwinding, but I have to be social. Spend time with family. Eat dinner.
8:30 PM:
Dinner is done. I am the only one who doesn’t enjoy TV, but I feel obligated to watch it to be social. One or Two nights a week I will work instead. Occasionally I will work on my startup for an hour. Chances are I will take flak from my family if I don’t spend enough time with them.
10:00 PM:
Everyone else is going to bed. I crack open the laptop to continue work. Either startup or office, depending on the need. Sometimes I write.
11:00 PM:
How am I feeling? If I am groggy, I get ready for bed. If I am ok, I work for one more hour.

My weekends don’t differ much. I will spend more time on my startup, and the rest of it trying to catch up with family, doing errands, yard work, house work, paying bills, or whatever else needs to be done. Relaxing almost never occurs on the weekends. Bonus: I sleep until 8 or 9 in the morning Saturday and Sunday.

Living the same way every day makes everyone sadI want to escape what I see as my life prison. This blog is an effort to document my attempts at dis-entangling. A lifestyle business seems to me the best way at this point, but after more than three years of trying and not being materially closer to my goal, I have some concerns about my approach. Other lifestyle designs don’t appeal to me or seem realistic in my current situation. I consume enormous amounts of content and ideas, and though I see examples of people who live differently, I don’t see how to apply their lessons to my own life and situation without sacrificing the few things that make my life worth living.

I have become incomprehensible to myself. I live the mundane existence from which I can find no escape.

Turning Thirty

I turned thirty this month. I was lucky to be surrounded by my family on a relaxing trip out of town. It is a difficult age to turn. Thirty is the bridge between the dreams of youth, and the middle aged responsibility of life. It is still a very young age, and yet feels very old. It may be inevitable that every decade starting at 30, we look inward at our own sense of accomplishment and compare that with what we see others in our age group accomplishing, both the people we know and the celebrities we unconsciously compare ourselves to. Thirty is the first numeric milestone without society explicitly telling us what we should be doing. At ten we are too young to truly understand our own mortality, and at twenty there is college life and the struggle for independence from parental control and for most of us the long wait to 21 to start really living. By thirty we have mostly realized that the lines society fed us from a young age are mostly BS, and the only measure we have anymore is how well we match up to our idealistic youth projections. Did we turn out like we expected, or is the child within us disappointed at what we have become?

My evolution from a feverish dream chaser to a family oriented man was gradual and yet pointed. I realize how good I actually have it at my Big Corporate Job – a set schedule, regular good sized pay checks, decent paid vacation, and other perks. I have good health, a wonderful wife, and an amazing and healthy family. It isn’t everything I ideally want in life, but it’s pretty incredible. Being thankful for what I have is a healthier state of mind than scorning it and looking at the stars for guidance. In that at least, I am progressing.

After several months of making finding my life purpose my life purpose, I believe I have hit on something, not fully fleshed out yet, but enough to get me started. Rightly or wrongly, I feel that by thirty I should have started on my life’s work, though I am not yet sure what my life’s work actually is. Perhaps it will be obvious in retrospect, like the biographies I read where it seems success is inevitable, and the small coincidences critical to eventual success are clearly laid out. For now, life seems open and variable. As I grow older, I have less and less time to pursue personal dreams and work – starting a successful software company seems further and further out of reach.

My father is a lawyer and runs his own law practice. I sometimes wonder how he had the courage to start it. He once told me about the critical moment in his life where his path was determined. He was a young man, recently passed the bar exam, and having just married my mother. They were in their 20’s, without much money at all, and barely scraping by. He was recruited by a prestigious firm to work on contract and corporate law, and he was given a generous offer. When he was driving out to the office for a final discussion, he decided not to take the job, came back home, and started his own litigation practice, where he struggled to make ends meet and make a name for himself for years before becoming a successful small practice. I got the impression that if he had taken the job, he didn’t think he would have ever gone out on his own, as the pressure for regular pay checks only grows stronger as you grow older. Sometimes I wonder if I have missed my opportunity to risk it all the way my father did, or if I am just a coward giving myself excuses for taking the easy way and staying at a good job.

Either way, my life is pretty good, and I am thankful for that every day.

Just as a service to anyone who might hit this issue. Upgrading to Windows 7 can sometimes cause static to erupt on speakers when using a creative card. I found some working drivers, but can no longer find the original link. I believe they are part of the Daniel K driver set, but searching through his releases today facing this problem after upgrading to Windows 7 SP1 and having sound stop working, followed by getting the sound to work but with heavy static. Thankfully, I found these drivers on a backup disk I had and re-installing fixed the issue.

My Card: Creative XFI ExtremeMusic

Problems: Music not working or working with heavy static. No official drivers corrected the issue, including the latest beta drivers.

Solution: Install this driver set. Since I couldn’t find it after much searching, I hosted it here. Please post in comments if there is a more “official” download location. I’ll continue to host assuming it doesn’t take up too much of my monthly bandwidth.

Download: Daniel K Creative Working Windows 7 driver set

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